Family wants their sweet treats to become household name - FOX 8 WVUE New Orleans News, Weather, Sports, Social

Family wants their sweet treats to become household name

Ronnie Picou got into the donut business in 1976.  He bought the Tastee franchise in Houma from his friend, Al Copeland.

Picou based his business model on a recipe for success.

"There's always a QSC that we live by: quality, service, cleanliness," says Picou. "And friendliness. We add the F after that."

Picou sold the Tastee franchise in 1984 and opened his own donut shop a decade later. Mr. Ronnie's has been serving hungry customers 24 hours a day for the last 18 years.

Now, Picou and his family hope to make their hot glazed donuts famous around the country. Mr. Ronnie's is becoming a franchise.

"We have interest right now in Mississippi, Florida, Texas, Louisiana so wherever our Lord wants a Mr. Ronnies, there will be a Mr Ronnies," Picou says.

Expanding has been a long-time dream of the Picous, but they only recently connected with a company that turns family-owned businesses into household names.

The Picous hope to be as successful as other Louisiana-based franchises. A trade magazine recently named Raising Cane's as one of the fastest growing restaurant companies in the country.  Baton Rouge-based Cane's now has 121 restaurants across 16 states.

Picou's friend, Al Copeland, found major success with his chicken restaurant, Popeye's.

The Picous plan to start construction this summer on a training center behind the donut shop. Ronnie Picou wants any restaurant with his name on it to follow the family model.

"That's what we have to communicate to potential franchises is to give the best you can give, with courtesy," he says.

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