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SOURCE: Cece Feinberg Public Relations
The Orchid Boutique, a Miami based e-commerce site providing luxury swimwear for fashion-forward and style-savvy women, is debuting the extremely well-known Vitamin A swimwear line on TheOrchidBoutique.com. Vitamin A, created by Amahlia Stevens of Laguna Beach, CA, has been dubbed the Little Black Dress of swimwear because of its minimalist yet chic designs.
(PRWEB) December 03, 2012
The Orchid Boutique, a Miami based e-commerce site providing luxury swimwear for fashion-forward and style-savvy women, is debuting the extremely well-known Vitamin A swimwear line on TheOrchidBoutique.com. Vitamin A, created by Amahlia Stevens of Laguna Beach, CA, has been dubbed the Little Black Dress of swimwear because of its minimalist yet chic designs. The line, created in 2000, is well-known for its combination of style and functionality. Her suits embody the spirit of California: one part cool, one part sexy, and always effortless. Stevens is also credited with the creation of the California cut, as she explains, “there were only two options then: American or Brazilian. I’d buy the oversized American suits and the teeny tiny Brazilian suits and take them to a custom swim shop in Laguna Beach, where I had them recut and redesigned into a fit that later became my trademark—the ‘California cut.’”
Many features draw women to Vitamin A swimsuit s include the minimalist, versatile designs, the cute accents like fringe detail and gold hardware accents, and the mix-and-match aspect of many of Vitamin A’s suits. All suits come in high-quality microfiber jersey fabric, with some suits even being made in eco-friendly fabrics for Stevens’ beach-loving fans. The suits come in a range of cuts from full to Brazilian, and in a variety of solids and prints. Each suit is produced in California. In Vitamin A, every girl can be a California girl.
Vitamin A’s So-Cal sophistication has earned her a number of A-list fans, including Megan Fox, Giselle Bundchen, Halle Berry, Rihanna, Jessica Alba, Kim Kardashian, Jennifer Aniston, Heidi Klum, and the list goes on. Now available at TheOrchidBoutique.com, any girl can get this effortless look, and the best part is, the prices are wallet-friendly.
2013 will be the year of Vitamin A, with its upcoming collection featured at this year’s Mercedes-Benz Fashion Week Swim as the “Mercedez-Benz Presents designer” for the year. In past years, this designation has been bestowed upon designers such as Monique Lhullier, Trina Turk, and Badgley Mischka. Vitamin A’s variety of runway looks included bright-hued bikinis as well as the sexy and sophisticated basics in black and earth tones that Vitamin A is known for.
In addition to all sorts of swimwear (think bikinis, monokinis, and one pieces), Vitamin A also offers cover-ups and rompers. The future of Vitamin A? Stevens says, “We’re expanding our Resort wear, and the plan is to also expand into accessories: bags, hats, sandals, and possible, sunglasses. Pretty much anything related to a beach lifestyle!”
Launched in 2007 by husband and wife team Mayra Jimenez and Ivan Rincon, TheOrchidBoutique.com has become the leading online shopping destination for discerning women who crave style and sophistication in their beachwear. Jimenez personally views each designer’s collection and curates the product mix to create a distinctive assortment of classic and fashion-forward styles. “Our approach to offering luxury swimwear is to hand-pick a curated selection of exclusive designers and we watch them grow through our platform with a variety of different strategies,” said Jimenez. TheOrchidBoutique.com offers pieces from both established and emerging designers including Nanette Lepore, L*Space, Vix, Beach Bunny, Maui, Sabz, Maaji and Despi. Committed to bringing both quality and originality to its customers, TheOrchidBoutique.com also offers a wide selection of cover-ups, jewelry and bags to complete the flawlessly chic beach look. Visitors to the site can sign up to receive a free newsletter, like them at Facebook.com/TheOrchidBoutique, follow at Twitter.com/OrchidBtq, and enjoy videos at Youtube.com/TheOrchidBoutique.
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