Study: Pill color matters - FOX 8 WVUE New Orleans News, Weather, Sports

Study: Pill color matters

Updated:
AP photo AP photo

FOX - When it comes to pills, a study says color really matters.

Brand name drugs come in their signature colors, but often times their generic equivalent are in a different shade.  Researchers say that can play a part in the amount of usage for a patient.

According to a study by Brigham and Women's Hospital in Boston, patients are up to 50 percent more likely to stop taking a generic medication if it doesn't match the color of its brand-name cousin.

The study analyzed national data on patients taking anti-epileptic drugs. 

Researchers say patients are increasing their risk of being in potentially serious consequences.  Failure to take a prescribed medication for even a day can be harmful.

Generic drugs account for an estimated 70 percent of all prescription filled in the United States.

Sign up for emails from FOX 8 Live

Get news and forecasts from FOX 8 delivered to your inbox by signing up for the lists below.

Log InNot you? Log out






Thank you for signing up! You will receive a confirmation email shortly.
Powered by WorldNow

Fox 8 WVUE-TV
Louisiana Media Company, LLC.
1025 S. Jefferson Davis Parkway
New Orleans, LA 70125

General Number: (504) 486-6161
News Tips: (504) 483-1503
News Room Fax: (504) 483-1543

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2013 WorldNow and WVUE. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.