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Study: Pill color matters

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FOX - When it comes to pills, a study says color really matters.

Brand name drugs come in their signature colors, but often times their generic equivalent are in a different shade.  Researchers say that can play a part in the amount of usage for a patient.

According to a study by Brigham and Women's Hospital in Boston, patients are up to 50 percent more likely to stop taking a generic medication if it doesn't match the color of its brand-name cousin.

The study analyzed national data on patients taking anti-epileptic drugs. 

Researchers say patients are increasing their risk of being in potentially serious consequences.  Failure to take a prescribed medication for even a day can be harmful.

Generic drugs account for an estimated 70 percent of all prescription filled in the United States.

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