New Orleans is bracing for record crowds as the biggest sporting event of the year, the NFL Super Bowl, collides with Mardi Gras season in what many locals are calling "Super Gras." Mardi Gras floats are getting finishing touches, including one float being touted as the biggest the city's Carnival has ever seen.
Bakeries are hiring extra hands to decorate the thousands of king cakes, a traditional Mardi Gras treat, being pre-ordered for the Super Bowl on Feb. 3. Mardi Gras falls nine days later on Feb. 12.
The city's hotels are more than 90 percent occupied for the weeks before and after the big game, according to Stephen Perry, president of the New Orleans Metropolitan Convention and Visitors Bureau. "We are ready to give the world a show," said Perry.
Carnival season, with parades, parties and masked revelry in the weeks before Mardi Gras, is always one of the most expensive times of year to visit New Orleans.
But Super Bowl weekend has driven prices higher than usual. Smaller boutique-style hotels that usually go for $300 to $500 a night during Carnival are as high as $800 during Super Bowl. Rooms at some major hotels are up to $2,000 a night, according to online listings.
Carnival parades will not be held downtown during Super Bowl weekend, but dozens will roll in the city on the weekends before and after the game. Some sports fans are extending their stays to take in the masked riders tossing beads, costumed marching groups and make-believe royalty.
Parades normally held in the suburbs will take place as scheduled on game weekend. "There will be so much energy in the street," Perry said. "It's a very unique situation to have Super Bowl, which is truly an experience of a lifetime, coinciding with a unique cultural event like Mardi Gras."
This will be New Orleans' 10th Super Bowl, tying Miami for the city that's hosted the most Super Bowls. It's also the seventh Super Bowl taking place in the Superdome, now named for its sponsor Mercedes-Benz. But more importantly, it will be the Superdome's first Super Bowl since Hurricane Katrina ripped off its roof and flooded surrounding streets when levees gave way in 2005.
Thousands of evacuees were housed in filthy conditions in the damaged arena for days after the storm with no air conditioning or working bathrooms.
The dome has since undergone more than $336 million in renovations, including new suites, concession stands, and bathrooms, and new electrical, video and audio systems. All seats were cleaned or replaced, and club lounges got new windows with views of downtown.
The dome's outer shell - faded a dull gray by more than three decades of Louisiana sun and dented by flying storm debris - has also been replaced. The new siding restores the stadium to the champagne color it had in 1978 when it hosted its first Super Bowl.
Though there are no public tours of the dome, anyone can attend the Jan. 29 Super Bowl media day. For $25, fans can sit in the stands, listen to NFL Network coverage and player interviews with portable head-sets, and get a look at the newly-renovated space.
Also open to the public is the NFL Experience, a theme park for football lovers set up at the Ernest N. Morial Convention Center Jan. 30-Feb. 3. It's $25 to enter and includes interactive games and a regulation-size goal post where fans can kick field goals. Fans can also visit the NFL Experience's media area, where player and celebrity interviews are held.
"We opened the area to fans for the first time last year, and the feedback was incredible," said Mary Pat Augenthaler, the NFL's director of special events. She said the media area includes "Radio Row" and the NFL Network. "Last year some fans spent hours just in that one section. Not everybody can go to the game, but in here you feel like you're a part of the central nervous system of the Super Bowl."