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Horton Group to Promote Indie Artists & Record Labels

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SOURCE: Horton Group

The Nashville advertising agency Horton Group now offers promotional services for independent artists and record labels. Label services will include a wide range of digital and traditional marketing platforms.

Nashville, Tenn. (PRWEB) March 23, 2013

Horton Group has announced their new Label Services package designed to meet the marketing needs of self-released artists and independent record labels. The services include, but are not limited to, Social Media Marketing (SMM), Publicity, Opportunity Research, Media Consultation, Graphic Art, Search Engine Optimization (SEO), and Website Development.

“We’re in Music City, USA and even though the level of musicianship and talent here is unmatched across the country the problems facing small record labels and self-released artists here in Nashville are the same as those faced by other small record labels and self-released artists everywhere," said Tony Bates, Social Media Marketing Director at Horton Group. "Being in Nashville is not a solution to solving these particular problems.”

Horton Group is a full service advertising agency. In addition to having its own web design and development department, it also has a complement of writers and graphic artists on staff. Horton Group also employs a network of video, photography, and animation professionals for a wide variety of projects. Their Label Services package offers three levels of service to choose from, depending on the needs of the artist or record label.

“We have no interest in being a record label, publisher, or booking agency but we have everything right here in our office to be of great help to any of these; not to mention the artist or band who is trying to do it themselves," Bates added. “With what has happened over the last 10 years in the music industry and how it is becoming more insular seemingly every day, anyone who is paying attention to how the music industry works knows that in these days, being able to market a new song or a new artist is just as important as the artist being able to write lyrics, sing a song, or play an instrument.”

About Horton Group

For more than 16 years Horton Group has been working with companies and organizations across the country to cultivate powerful online marketing strategies. They have create online marketing plans, develop better branding and expand market reach for a variety of industries, from small start-ups to well established businesses. Horton Group’s strategic online marketing services include: complete social media management & consultation, web design & development, graphic design, mobile app development and more. For additional information on Horton Group’s online marketing and advertising services contact them at, 615-292-8642.

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