Big East Conference to change name to American Athletic Conference

Providence, RI - Tulane's new conference starting in the fall will be the American Athletic Conference.

Currently known as the Big East Conference, the organization announced Wednesday that they will be rebranded for the beginning of the 2013-14 athletic seasons.  Commissioner Mike Aresco explained the naming process "We worked with our institutions, sports marketing experts, media partners, and also solicited opinions and reactions from collegiate sports fans to create a compelling list of names.  Versions that included the word 'American' led every list.  American Athletic Conference represents a strong, durable and aspirational name for our reinvented Conference."

The conference tweeted that it "intends to emphasize "The American" as its brand, not an acronym," like many other conferences.