Point and Protect: First-of-its-kind tool designed to protect kids

New Orleans, La. - It's a call few can imagine ever having to make.  Still, in the United States, more than 2,000 children are reported missing every day.

Just the thought of losing a child can rattle the nerves of any parent.  When trying to find a missing child, the first three hours are the most crucial but that time can be spent just reporting what happened to police.

Imagine being able to alert the proper authorities, the moment your child disappears.

"It's fairly new. It's a free app and it's the first of its kind," says FBI Special Agent-in-Charge Michael Anderson.

It's the FBI's "Child ID" app, and it can be downloaded on any iPhone or Android device

"You're able to store information on your child, photos, height and weight that you can put in the system," says Anderson.

Using a special tab on the app, you can call police on the spot and easily e-mail your child's information to investigators with only a few clicks.

"If you're living day-to-day in New Orleans, it will alert the NOPD or the Jefferson Parish Sheriff's Office and you can easily update that so you can email that out at a second's notice," says Anderson.

Everything on the app can be updated daily, giving police the most recent information and even photos that show exactly what your child was wearing.

"When something like that happens and your child is missing, you cannot find your child, there's a sense of panic," says Anderson.

"At the mall, if my 10-year-old daughter runs off for two minutes, I'm wondering what she has on and what she has in her hair," says Anitra Moore.

Moore is also the mother of an 11-year-old son, Jerry, who is autistic. "He doesn't speak, so he can't go and say, well, my name is this or my mom's name is this, so the app would be perfect," says Moore.

There are also safety tips available on the app and it can be used for the elderly as well.

The information you store in the app will only be stored in your phone.  The FBI does not have access to it. And the app is password-protected, just in case your phone is lost or stolen.

It's a way to literally put your child's safety in your own hands.

For more information, go online to http://www.fbi.gov/news/stories/2011/august/child_080511