"Follow your Nola" tourism and marketing campaign launched

New Orleans, La. - "Follow Your NOLA," a national leisure tourism campaign for New Orleans has been launched by the New Orleans Tourism Marketing Corporation.

The campaign illustrates the rich culture, history, and music that runs deep in New Orleans, known by locals as 'NOLA.'

"This campaign invites visitors to experience New Orleans in many areas of the city," said New Orleans Mayor Mitch Landrieu. "As one of the fastest growing cities in America, we want to encourage our guests to experience not only the historic French Quarter, but also our unique neighborhoods, our bustling downtown, and our cultural arts both on the street and in our museums."

Prospective travelers and families are encouraged to "live like a local," exploring what's beyond preconceived notions, to uncover the city's vibrancy, cultural goodness, music and more.

The commercials are airing via broadcast television and digital video in a selection of fly and drive markets, targeted to cities with high numbers of travelers interested in a trip to New Orleans. Louis Armstrong New Orleans International Airport officials were consulted to gain insights into travel trends and determine key cities with direct routes to New Orleans.

Targeted fly markets include Baltimore, Houston, Atlanta, Denver, Kansas City, Nashville, Milwaukee, Charlotte, Dallas, and Tampa.

Drive markets include the Louisiana cities of Lafayette, Baton Rouge, and Shreveport; Alabama cities Birmingham and Mobile; as well as Panama City, FL; Houston, TX; Jackson, MS; and Memphis, TN.