Ronnie Lamarque hopes to catch thief with new video - FOX 8 WVUE New Orleans News, Weather, Sports

Ronnie Lamarque hopes to catch thief with new video

Updated:
Kenner, La. -

A well-known businessman is taking an unusual approach to find the man he says ripped him off. Now, Ronnie Lamarque is issuing a public appeal and stern warning.

Lamarque is well known for his larger-than-life, up-beat commercials. Now, the car dealer is putting that energy into a new project: catching the man he says is stealing from him.

In a new commercial airing on both television and the Internet, Lamarque says, "On Mother's Day, Lamarque Ford was violated by an intruder taking wheels and tires off of vehicles."

Lamarque says the man broke into his lot using wire cutters.  He explains, "Our cameras caught him, behind the big trailer down there then he proceeded to cut the fence, big enough for his big body to get through."

The suspect then allegedly stole $10,000 worth of inventory. Lamarque says the man spent about an hour and a half on the lot, all the while being videotaped.

In the commercial, Lamarque describes the suspect saying, "He's a black male, over 6-feet tall, about 240, 250 pounds. He walks with a slight limp."

Police were called to the dealership, but Lamarque also began his own behind-the-scenes work. Immediately after the burglary, Lamarque walked through his parking lot, looking for evidence. He found cigarette butts that he says were dropped by the suspect.

"I got DNA now on the smoking, it's either Marlboro, buddy, or Pall Mall, we got ‘em both and we'll got it done," said Lamarque.

The burglary deeply angers the businessman. So the best way he knew how to deal with the situation was to put together a commercial. He knows it'll be viewed by many, and instead of drumming up business, he says, this is for an even better cause...to put a crook behind bars. Lamarque explains, "We've gotta find this guy because we have to get him off the streets because this guy is going around he's taking other people's property and it's one of the ten commandments, thou shall not steal…hello."

Lamarque says he'll spend whatever it takes to spread his message, saying, "It's going to be the talk of the town. A lot of people will say, hey look, somebody is fighting back, it's about time we fight back." 

He  believes the suspect has broken into his lot two times before and stolen from him. He also believes the suspect may be responsible for burglaries at other local car dealerships, which is why he's so serious about catching this guy. If you know anything about the crime, call Crimestoppers at 504-822-1111.

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