Essence Fest opens July 4th with music, barbecue - FOX 8 WVUE New Orleans News, Weather, Sports, Social

NEW ORLEANS (AP) - The Essence Festival is embracing the July 4th holiday with an opening day of live music and family-style barbecue on the bank of the Mississippi River.

Essence is one of the premiere music festivals celebrating black culture and music. It's been held every Independence Day weekend since its inception in 1995, when it marked the 25th anniversary of Essence magazine.

This year opening day falls on July 4th, so stages have been set up along the riverfront and will feature free performances by Doug E. Fresh, Biz Markie, the Stooges Brass Band and others.

The festival runs through Sunday with a lineup of nearly 50 acts - a number of them Essence veterans. On the roster are Beyonce, Jill Scott, Maxwell, New Edition, Charlie Wilson, Keyshia Cole, LL Cool J and Brandy.

Friday through Sunday, concerts will be held at the Superdome while empowerment seminars on health, beauty, careers, education and relationships are held at the nearby convention center.

Music fans came ready to party. With the music to kick off before noon, many arrived early, sporting hats and sunglasses and wielding folding chairs.

"This is a day for me to relax, take everything in and be with my friends and sisters," said Eunice Davis of Marrero, La.

Kim Clark of Jackson, Miss., drove to New Orleans with her two daughters, ages 22 and 17, to take in the opening day, touted by organizers as a "family reunion day" with music, barbecue and fireworks.

"One of my daughters is in college. The other is a senior in high school, at that age where she ignores her mom," Clark said with a laugh. "This was such a good opportunity for us to do something together. We're thrilled to be here."

Avery(asterisk)Sunshine, whose soulful voice is often compared to Scott, Ledisi and other neo-soul standouts, said she's bringing her whole family to New Orleans to see her performance on Saturday in the Superdome. That includes her 13-year-old daughter, 11-year-old son, her 75-year-old mother and a van-load of other relatives and friends.

"This is a big deal," said the 38-year-old artist, whose release "Ugly Side of Me" from her self-titled 2010 debut album has gained a strong following and heavy radio play.

"For me, this kind of invitation to perform means someone is paying attention to what I'm doing. For me, I'm honored to have this opportunity."

Avery(asterisk)Sunshine, whose real name is Denise White, said she's never attended Essence in the 19 years it's been in existence but is looking forward to the experience. In fact, she said she's planning to arrive early and stay an extra day to take in all she can.

"I'm nervous and excited at the same time," she said of her pending performance.

"But honestly," she said laughing, "I'm even more nervous about what I'm going to wear."

Hotel occupancy is at 97 percent for Friday and Saturday, said Kelly Schulz, spokeswoman for the New Orleans Convention and Visitors Bureau. She said Essence brought 413,000 people to New Orleans last year and generated an economic impact of more than $100 million.

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Associated Press writer Chevel Johnson contributed to this report.

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