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MERIDA, Mexico, Oct. 29, 2013 /PRNewswire/ -- Mozido (mozido.com), a global leader in white-label, mobile financial, commercial and marketing services, announced today it has successfully deployed its enterprise platform in the southeast of Mexico with client Bepensa Bebidas, bottler for the Coca-Cola Company.
Mozido's initial services include mobile top-up and bill pay for consumers, and Mozido's proprietary mVault™- one of the world's first B2B digital payment processing platforms. mVault™ addresses the current inefficient cash handling logistics that burden delivery drivers and distribution networks. The mVault™ solution improves operational efficiency for both CPG companies and the merchants, as well as increases payment security and reduce cash losses.
"Mozido's mVault™ and mobile consumer engagement capabilities will revolutionize cash payments and personalized marketing for our industry, allowing consumer packaged goods companies to provide benefits directly to their primary distribution channels – small and medium independent retailers," said Armando Rivero, VP Corporate Services of Bepensa.
Mozido plans to expand its B2B2C Independent Store Network in Mexico through partnerships with existing networks, adding true value services to the over 1 million independent stores.
"Mozido is committed to using our mobile solutions to provide better services to people of all economic levels. We are especially thrilled to work with Bepensa to provide valuable financial services and marketing promotions to the many people and small business in Mexico without bank accounts through the convenience of their mobile phones," said Michael Liberty, founder of Mozido.
Soon-to-come mobile services will include domestic and International remittances, person-to-person payments, loyalty programs, and targeted marketing services featuring geo-targeted, real-time delivery and redemption of coupons, promotions, and loyalty rewards on the consumers' mobile phone.
"Over the years, CPG's have been dependent on their channels to adequately promote their product. Mass media is expensive and doesn't allow for truly directed advertising," said Raul Avila, General Manager of Mozido Mexico. "Mozido is connecting consumers with merchants to deliver advertising and promotions to the right consumer at the right time on any type of mobile phone."
Mozido's mobile marketing is enhanced by behavior-based analytics to help clients deploy highly targeted merchandising, pricing and marketing tactics. The Mozido platform enhances the business-to-consumer relationship in retail, financial services, consumer packaged goods and telecommunications for both the banked and unbanked consumer.
"When we first met Mozido, it was focused on mobile payments and financial services. As we shared our needs, it was clear that a broader set of services would be required," said Armando Rivero, VP Corporate Services of Bepensa. "The ability of Mozido to bring together mobile financial services with other applications, will allow us to deliver advertisements, promotions and so on to the right consumers at the right time. We are glad that Mozido took the challenge, and with our mobile applications platform for sales force automation, developed by OpeSystems, we are looking forward to a bright future!"
Mozido provides an integrated platform of cloud-based, white-label, mobile payment, shopping and marketing solutions, complemented by real-time, customer behavior analytics. Our platform is highly interoperable and can work with virtually any wireless carrier or mobile device, including smartphones and feature phones. Mozido enables companies in retail, financial services, consumer packaged goods and telecom to serve both banked and unbanked consumers.
For more information, visit us at www.mozido.com
Follow us on Twitter: @MozidoGlobal
About Bepensa Bebidas
Bepensa Bebidas has been a leading producer of soft drinks in Mexico for over 50 years. Bepensa is the exclusive bottler of Coca-Cola products in the Yucatan Peninsula-the Mexican states of Yucatan, Campeche and Quintana Roo. With 3 Soft Drink bottling facilities in Mexico, 1 in Dominican Republic and 22 Purified Water facilities, Bepensa distributes 32 brands to over 77,000 clients in Mexico and 60,000 clients in Dominican Republic, its 1,200 routes reach even the smallest towns in its territory.
For more information, visit http://www.bepensa.com.
Mozido is a registered trademark of Mozido, LLC.
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