Appurify Launches Appurify Mobile Platform (AMP) - the First Ever Solution to Optimize Both Quality and Performance of Mobile Apps and Websites - FOX 8 WVUE New Orleans News, Weather, Sports

Appurify Launches Appurify Mobile Platform (AMP) - the First Ever Solution to Optimize Both Quality and Performance of Mobile Apps and Websites

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SOURCE Appurify, Inc.

AMP Allows Developers to Test the Quality and Performance of Mobile Apps and Websites Pre-Release, On Any Platform and Device, At Scale

SAN FRANCISCO, Feb. 4, 2014 /PRNewswire/ -- Appurify, offering a unique approach to mobile performance optimization today announces the Appurify Mobile Platform (AMP). Appurify is the first solution of its kind that allows developers to immediately pinpoint and troubleshoot their mobile quality and performance issues pre-release. Developers now have an automated solution that provides them with a clear view of their app's real-world performance across a comprehensive range of real devices, OS configurations, available memory, screen orientations, networks, signal strength and more, before publishing to the app store.


Appurify developed AMP to address the growing need amongst developers and organizations to identify and address mobile performance issues, early in the development process, enabling faster and higher quality releases. With automated analysis across a comprehensive set of real devices and user conditions in Appurify's industry leading device lab, dev, QA, ops and management teams can now get the visibility and actionable intelligence they need to shorten dev cycles, maintain brand credibility and build better mobile experiences. Unique AMP features include:

  • Automation on real devices and real user conditions: Visibility on how apps perform across a comprehensive set of devices, carriers, signal strengths, operating systems, memory levels, locations and device orientations.
  • Easily integrates into the development cycle: Quality should be addressed early in the development process, and the Appurify API allows developers to seamlessly integrate real device testing as part of their existing development process.
  • Depth of data: Identifies the severity and impact of problems that need further research, and track trends over time-this includes network capture details, crash reports, frames per second, CPU/memory data and video.

Jay Srinivasan, CEO and Co-Founder of Appurify, comments: "Successful app developers understand that consumer loyalty is often attributed to mobile performance, and consistency in this performance.  Mobile optimization can't be an afterthought when building an app. With AMP and Appurify's real device lab, for the first time, companies can address quality and performance issues early in an app's development lifecycle, allowing for faster, higher quality releases, rather than troubleshooting after an app is live in the app store."

"Mobile is an unforgiving environment, where many different factors can cause an app to fail and frustrate users. Accessible quality assurance and automation are critical for app developers, and for the overall growth of a healthy mobile ecosystem," said Karim Faris, General Partner, Google Ventures. "Appurify is committed to democratizing the process by bringing the most comprehensive level of testing to every mobile application."

To further validate challenges developers are facing in the market, Appurify has also launched its "The State of Mobile Development & Performance in 2014"* report. The key findings of the study present a clear picture of how app store success closely relates to mobile performance, including stability, responsiveness, and load times - as well as reviewing the key challenges in mobile app and site delivery and testing:

  • Performance counts. An overwhelming majority of developers - nearly 90% - have seen a direct connection between the performance of their apps and the reviews and ratings they receive in app stores.
  • Keeping abreast of user reviews. Developers have become too reliant on user reviews to spot quality issues, with 60% of developers scanning user reviews at least daily.
  • Testing and optimization is getting harder. Top challenges cited include making sure apps work across proliferating devices and platforms, keeping pace with rapid development cycles, and the sheer amount of time testing takes.
  • Updates are too frequent for manual testing, making the problem worse. App updates have increased 62% over the past year, and 42% of apps and websites release updates at least once each week, which is too rapid for effective manual testing.
  • Data is power. Historical and trending data is recognized as an important indicator in a company's optimization strategy. 98% of companies see testing over time as important.
  • Automation is the answer. Looking for a smarter way to ensure app performance, 76% of respondents plan to invest in test automation.

Jonah Kowall, Research Vice President, Gartner comments in a recent report**: "The contribution of mobile applications within a business strategy is becoming paramount. The building, support and operations of these mobile application presences are often decentralized. This trend will change over time, shifting toward a centralized model for support and operations requiring a consistent view of the mobile application performance and availability. Tools to understand and measure the quality and performance of applications are emerging both as best-of-breed solutions and as part of a broader APM strategy. Organizational struggles must be addressed inclusive of changes in skill sets and the technology to support these platforms."

To learn more about AMP, please visit:

To learn more about "The State of Mobile Development & Performance in 2014", please visit:

*Research carried out by Market Cube in December 2013 across 400 US respondents who had purchasing decision-making power for performance testing and automation tools in their organizations.

**Gartner, Improve Quality Mobile Application Delivery With Mobile Application Performance Monitoring, August 19, 2013.

About Appurify:
Appurify offers a unique approach to mobile app optimization on real devices, providing mobile developers a complete, controlled and measurable view of the mobile ecosystem for an unparalleled understanding of the app, device and network, before launch. Mobile development teams at Fortune 500 companies including Google, Yahoo!, and Macy's turn to Appurify's platform to improve the quality and performance of their applications. Appurify is based in San Francisco with backing from Google Ventures and other leading investors. For more information, visit

Hazel Watts
Hotwire PR

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