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Building a Shaq

NEW ORLEANS, LA (WVUE) - The relationship between coach and player is often a special one - a bond that endures years or even decades past the days spent on the court or on the field. Perhaps no pair better epitomize that than LSU's legendary Coach Dale Brown and his star player Shaquile O'Neal.

At the NBA's recent All Star weekend, Brown was recognized with three prestigious awards - including the Jerry Colangelo award honoring the person who best exhibits character, leadership and faith in the world of basketball and in the community. Of course, there could be no better person to present that award to coach than Shaquille O'Neal.

This is a friendship almost 30 years in the making, when a young Shaq went to see a college basketball coach speaking at his father's Army base in Germany in the hopes of gleaning some advice.

"When I met him, I was a kid with low self-esteem," Shaq said. "I was age 14. I was criticized a lot because I couldn't dunk a basketball - and rightly so. As a youngster, I started to believe that criticism."

That Shaq was hardly the confident superstar the world now knows and loves.

"He was shy, he stuttered," Brown said. "He was very conscientious, but insecure at the time. Now you see him, and he's so effervescent and everything, and you think, how could he be shy?"

"I'm still shy, and yes, I was a very, very scared individual," Shaq said. "He helped me break out of my shell."

Brown saw beyond the garbled speech and clumsy basketball technique. He saw not only great athletic potential, but also a young teen with character and principles. So coach kept in touch after the two met that day in Germany.

"He would send me words of encouragement every week," Shaq said. "When I became a pretty good high school basketball player and everyone wanted me, I said, you know what? This guy believed in me and took a chance on me. That's why I decided to go to LSU."

But don't think Brown treated his star player with any extra perks. In fact, Brown was particularly hard on Shaq, who loves to tell this story:

"His thing was - go to class, get your education," Shaq said. "I wanted to test his theory out, so one day I didn't go to class.  About 4:30 the next morning I felt the hand of God on my chest. I looked up, and it was Dale Brown. I still don't know how he got in my room, but he did. Then he ran me from about 4:30 to 7:30, and then I had to go to class. I said, you know what? I'll never miss class again."

That tough love eventually helped Shaq believe in himself and conquer many demons, including forcing the now-popular commercial spokesman to attend speech class.

"I brought him in and showed him his schedule and he said, ‘speech class -  coach' - he stuttered and said 'coach, I don't want to be in speech class.' I said, ‘well, you're going to be.' To show you how conscientious he is, the first time he had to give a speech, he came to my office and asked, 'can you shut the door and turn off the phones? Will you critique the speech for me?' So I did," Brown said. "Now he wanted me to go to class. He had the highest GPA on our team, which most people don't know. Dr. O'Neal knows it now."

While certainly brown appreciates the accolades he's received over the years, he says it's the relationships he treasures most.

"The heart of a coach - at least my heart - is the relationship you have with players," he said. "To see them develop from insecure boys, most of them from the ghetto, most of them had nothing - into beautiful men."

Brown knows something about having nothing. His father abandoned their family when Brown was a child. Brown's mother had just an eighth-grade education and could only afford a one-room apartment above a hardware store for her family. But that didn't stop Brown, who went on to eventually take over the LSU basketball program from Pete Maravich's father, Peter Press Maravich.

"The first memory I have was 1972 standing outside the assembly center and it was almost like a shock," Brown said. I thought, wow here's a kid with no connections, no father, just a mother who gave me a good work ethic.' As I stood there, I thought, 'how does this happen to me?' I think it's a paramount example - if it can happen to me, it can happen to anybody."

An answer which begs the question - how then does someone become the next Shaq?

"I think, Jen, it's pretty simple," Brown said. "Jon Wooden said when he left to go to Purdue University, his daddy walked him to the car, put his arm around him and said ‘Johnny, I'm going to give you the secret to being happy: Don't go up to Purdue  and try to be better than anyone else. But never cease to be the best you can be. It will make you happy, comfortable and relaxed with your life.' John Wooden lived that. He never tried to be the best coach, he just wanted to do the best job he could do."

Not surprisingly, if you ask Shaq the secret to success, you'll get a similar answer: He doesn't talk about the "s" word - he simply focuses on hard work and professionalism. It's certainly a formula that seems to be a slam dunk.

 Copyright 2014 WVUE. All rights reserved.

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