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ACCENT Marketing Services Announces Selection of SmartAction Intelligent Voice Automation Platform

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SOURCE ACCENT Marketing Services

ACCENT Chose SmartAction to Support its Focus on Customer Engagement

JEFFERSONVILLE, Ind., May 12, 2014 /PRNewswire/ -- ACCENT Marketing Services, a member of the MDC Partners Network and provider of multi-channel customer engagement solutions today announced that the SmartAction technology will be incorporated into ACCENT's customer engagement centers to support the company's focus on continual innovation around the engagement and satisfaction of its clients' end user customers.

By taking advantage of the SmartAction technology, ACCENT will now be able to deliver an increased level of service in its engagement centers. ACCENT will be implementing the Intelligent Voice Automation technology from SmartAction as a way to improve efficiencies and ultimately the experience for customers.

"We are hyper focused on helping our clients build better relationships with their customers at every stage of a customer's journey," said Lenny Padron, Senior Vice President of Service Delivery for ACCENT Marketing Services. "By implementing leading edge technologies like SmartAction, we can create unparalleled experiences with each interaction and deliver stronger brand loyalists to our clients."

SmartAction's Intelligent Voice Automation (IVA™) uses a proprietary artificial intelligence engine to create engaging natural language conversations that constantly learn and improve. The technology also remembers the evolving conversation and can use details from prior communication and customer records. ACCENT will roll out this technology to its engagement centers over the course of the next six months.

"ACCENT's focus on customer experience is impressive. It is refreshing to see an outsourcer driving value on behalf of their clients to reduce costs and introduce innovation like artificial intelligence, and not just trying to add more seats to solve every problem. Our goal is to enhance the value of ACCENT's services and increase overall savings for their clients," said Tom Lewis, CEO of SmartAction. "Our technology aligns well with their strategy to build exceptional customer relationships and we are looking forward to a long and rewarding relationship."

About ACCENT Marketing Services, LLC
ACCENT, a member of the MDC Partners Network, is the performance marketing company for brands who need to maximize their ability to engage with consumers and influence behavior, while generating a better return on their investment. The company's data-driven approach transforms customer service touch points across the phone, online and social media channels into powerful relationship and brand-building tools. Founded in 1993, ACCENT employs more than 2,500 people across the United States, Jamaica and the Philippines. For more information, visit

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