Sellpoints Introduces Premarketing to the Ecommerce Industry - FOX 8 WVUE New Orleans News, Weather, Sports

Sellpoints Introduces Premarketing to the Ecommerce Industry

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Sellpoints unveils Premarketing, an innovative channel marketing solution that helps online sellers reach consumers before they even realize theyre in the target market for a product.

Emeryville, CA (PRWEB) September 02, 2014

In their latest product release, Sellpoints launched an innovative channel marketing solution to help online sellers reach consumers before they even realize theyre in the target market for a product. Dubbed Premarketing, this solution identifies qualified consumers before theyve established an intent to buy. Put simply, it predicts what people are going to buy before theyre shopping.

Benny Blum, VP of Performance Marketing, explained what differentiates Premarketing from other advertising solutions: Traditional digital marketing is modeled around a shoppers intent. If a shopper looks at a product, searches for it, or views a comparison site, theyve established an intent to buy. We can then advertise to that shopper based on their intent, retargeting them with the same or similar products.

Premarketing is different. We can build lists of qualified shoppers before theyve established an intent. This means advertising to them before the competition and making the first impression. The programs weve run delivered an average 9:1 return on ad spend.

This works by identifying individual shoppers who have displayed behaviors known to be precursors of intent to purchase a given product. Put simply, it predicts what they will buy. The Sellpoints Intention Engine then builds and pushes audiences to the ad server. These shoppers are served a targeted advertisement coupled with custom landing page experiences funneling qualified shoppers to the product page.

Sellpoints CEO Brian OKeefe stated: This is revolutionizing the way online advertising works. Its going a step beyond prospecting and look-alike modeling to more effectively introduce products to qualified shoppers before they know what theyre shopping for.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/08/prweb12131473.htm

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