The annual clash between LSU and Ole Miss has long been considered one of the premier games of college football. Among 100,000 fans, 59-year-old Brian Tingley was in the seat he's held for 35 years in Tiger Stadium.
"He was just loyal. He was loyal to LSU," said Lisa Crowder-Borne.
"He knew everything about that team. He knew everything about the coaches. When they'd make a bad move, he'd yell at them," said Earl Tingley.
But on this day, from the lower section of the south end zone, Tingley's family said Brian was likely cheering with great pride for his Tigers.
"He would yell, 'Go LSU. Go, go, go,'" said Earl Tingley.
The game, though, was a nail-bitter. With just two seconds remaining on the clock, LSU intercepted the ball and secured a win. The crowd went crazy with some fans rushing the field in excitement.
Tingley, though, never made it out of his section.
"He got real excited and jumped up, I guess yelling and stuff. Right then, he had a massive heart attack and fell down," said Constance Tingley.
Tingley passed away in the stands.
"The excitement was too much for him at the end," said Crowder-Borne.
Tingley's family members describe him as a true LSU fan who loved life and everything about New Orleans.
"I think the world and LSU lost a good person and a devoted fan, wonderful brother and husband," said Crowder-Borne.