"This was a senseless crime that occurred. Individuals that were exchanging words verbally, and then you escalate to not a fist fight, but pulling out guns and shooting," said Corporal L'Jean Mckneely with the Baton Rouge Police Department.
Joseph was a fixture at the Edgard campus. He played quarterback for the school, leading the team to State Championships in 2003 and 2004. He went on to play college football for Millsaps College in Mississippi before moving on to play for the Arena Football League.
He returned to coach at his alma mater three years ago.
"A tremendous guy and a positive individual who would lighten up a room every time he walked in," said West St. John head coach Robert Valdez.
Joseph's death stunned students at the West St. John campus, but especially players who are competing this weekend in the state playoffs. Grief counselors were at the school Monday.
Joseph leaves behind an expectant wife and a 4-year-old daughter. He was in Baton Rouge to watch one of his former players compete in the Southern University game.
Anyone with information on Kendric Cloud's whereabouts is asked to contact Crimestoppers at (504) 822-1111.
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