It's not as dramatic as its counterpart in Pamplona, Spain but, then again, it's not as dangerous, either. And it's probably more fun! And, it's FREE! "It" is the Annual Running of the Bulls through the streets of the French Quarter in July. Set to coincide with the world-famous Encierro (Running of the Bulls) at the San Fermin Festival in Pamplona, Spain, the popularity of the New Orleans event has mushroomed since it was first staged in 2007.