NEW ORLEANS, LA (WVUE) - A 36-year-old father of three is the latest delivery driver killed by gunmen in New Orleans. Michael Price's death in the 6100 block of North Roman Tuesday morning, is motivating Domino's to change its policies, so no other lives are lost.
"Michael Price did everything he was supposed to do. He followed all the policies and procedures," said Domino's representative, Robert Tedesco.
Police aren't sure why Michael Price was killed. He was found sitting in his car, in a desolate block of the 9th Ward, with multiple gunshot wounds just before 1:00 a.m. He had less than $20 on him and the warm pizzas he was sent to deliver.
"Somebody out there knows something, please help, there's a family that needs answers," Tedesco said.
That family includes Price's wife and three young children, ages 8, 6, and 2. Domino's executives met with Price's family hours after the murder. Tedesco teared up recounting their reaction to news of his death. "It's not easy to discuss, you have to be there to feel the emotions and the emptiness and the hurt and the pain, to see the kids, it's not easy at all," Tedesco explained.
As a result of Price's murder, local Domino's franchise leaders are considering a policy change, something that's done in other cities across the country, limiting the use of cash for late night orders.
"It's a risky business, very risky. If you don't do it, you really don't know, till something happens," said Eric Piediscalzo.
Piediscalzo is a former pizza delivery driver himself. He stopped by the Domino's on Franklin Avenue at St. Claude Tuesday, where Price worked, to make a donation to his family. In fact, half of the proceeds from all pizzas sold at the store from now until Sunday go to Price's wife and kids. Tedesco says it's the least the company can do for a man who was an inspiration to his co-workers. "He's been an exemplary team member, very hard worker, very well liked," Tedesco explained.
Price only worked at the store for a year after moving to the city from Georgia, but clearly, he made a lasting impression.
Domino's typically restricts orders to dangerous areas, based on information the company receives from the NOPD. Before Price's murder, the 6100 block of North Roman wasn't on that list.
Donations to Price's family can be made at any Domino's in New Orleans and the reward for information to Crimestoppers, is up to $10,000.