Study: Despite crime, national perceptions of N.O. are mostly positive

Study: Despite crime, national perceptions of N.O. are mostly positive

NEW ORLEANS, LA (WVUE) - The results of a study released Wednesday find the national perceptions of New Orleans after Katrina are mostly positive.

The study is funded by Chevron.

Greater New Orleans, Inc. released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2014 to understand how the rest of America views New Orleans through their thoughts on doing business here, moving here and quality of life. The results provide information on if and how city improvements since Katrina are resonating around the country. The study, which has been conducted since 2010, allows for analysis of perception trends over time.

The survey was conducted in November 2014 in six target media markets – Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York and Washington, D.C. More than 1,800 registered voters were surveyed around the country. A survey of over 400 voters in the New Orleans media market were also polled to gauge local impressions.

Among the findings, from the GNO Inc. news release:

Respondents across the country's seven major media markets have strong and deeply rooted positive perceptions of New Orleans as a center of unusual culture and diversity, as well as having impressive resilience and strength of character. These associations transcend geography and are durable; the positive images of the city are only growing from previous years.

To view the full study, click here: gnoinc.org/perceptionstudy.

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