Nielsen crowns new number one in New Orleans late news May sweep

Nielsen crowns new number one in New Orleans late news May sweep

NEW ORLEANS (WVUE) - In a historic first, WVUE FOX 8 News wins the late night news in the Nielsen May sweep as its 9 p.m. (7.3 HH rating) and 10 p.m. (7.6 HH rating) news rated higher than the competition. Each ratings point represents 1 percent of the 633,140 TV Households in the New Orleans market, the 51st largest in the United States.  It's the first time in 38 years someone other than WWL-TV claimed the top spot in a Nielsen sweep period at 10 p.m. The number one spot is not new for FOX 8. According to Nielsen, FOX 8 has outperformed WWL, WDSU and WGNO at 10 p.m. three out of the last five months, winning January, April and May of 2016.

"This is a tremendous achievement for the entire station," said Vice President and General Manager Tim Ingram. "We continue to put our viewers first every day by providing important news, accurate weather and great local sports that makes a difference in their lives and they have responded, making us their first choice for news in the region."

WVUE's win in Nielsen comes along side FOX 8's 10 p.m. victory in comScore, another national company measuring local viewer watching habits. FOX 8 has won every sweeps period in comScore since February 2014 at 9 p.m. and 10 p.m.

"I couldn't be more proud to work with such an amazing team of journalists," said News Director Mikel Schaefer. "The staff dedicates themselves every day to serve our community by producing outstanding, relevant local news."

No Small Feat

WVUE launched the 10 p.m. newscast just six years ago in May of 2010. The 10 p.m. newscast, honored with a National Edward R. Murrow in 2015, is anchored by Lee Zurik, Kim Holden, Chief Meteorologist David Bernard and Sports Director Juan Kincaid. Among the important journalism that propelled WVUE during the May sweep: multiple investigations including, Zurik's investigative series "Medical Waste," which exposed questionable policies by health insurance companies possibly taking advantage of consumers; Nancy Parker's profile of families adopting babies born addicted to heroin; Bernard leading the WVUE weather team during a metro-wide major storm event and the heart-warming story of a mother getting a second chance at life with the "Heart of Champion."

But There's More

While FOX 8 News at 10 p.m. won its time slot, FOX 8 News at 9 p.m. also outperformed the late news competition giving WVUE 90 minutes of top-rated late night news in the New Orleans DMA. The 9 p.m. news is anchored by John Snell, Zurik and Bernard.

Final Play Wins Sunday Night Sports

For the first time since 1984, there's a new Sunday night sports show leader. Final Play won with a 4.0 HH rating. The award winning show highlighted extensive coverage of the NFL Draft and trips to the Kentucky Derby and NFL Owners meetings, bringing local viewers the most complete sports coverage. Final Play, which debuted nine years ago, is anchored by Kincaid.

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