Sidney Torres releases two new Voice PAC commercials

Sidney Torres's impact on mayoral race

NEW ORLEANS (WVUE) - NEW ORLEANS, LA (WVUE)--Businessman and reality television star Sidney Torres had no doubt he would be a great mayor for New Orleans, but he ultimately decided not to run and decided to create a political action committee called, Voice PAC.

FOX 8 obtained an exclusive first look at the PAC's first two commercials that are to begin running Friday evening.

"You've heard the actress ask what's in your wallet?  That's what the candidates for mayor need to ask.  They don't know what's in the city's wallet but they're spending our task dollars like it's monopoly money.  Each candidate needs to take stock of our city assets and prioritize city spending before asking for more," one commercial states.

"Blah, blah, blah, blah, blah, blah … It's called political pandering and it's the biggest threat to our future. It's time for specific plans, not goals. That's why I created Voice PAC. Voice PAC will raise the voice of the people," another commercial says.

Torres is making good on his promise to stay heavily engaged in the mayor’s race even though he decided not to become a candidate.

"I feel like if I was going to run for mayor and win that's what I would have done, I would have involved people from different neighborhoods throughout the city to really be part of my team to deal with issues within the neighborhoods throughout the entire city,” Torres said during an interview with FOX 8 News Friday afternoon.

The businessman and developer used his own money to employ technology to help fight crime in the French Quarter, now he is heavily invested in the nearly $1 million dollar media blitz to hold the city’s candidates for mayor accountable.

"And people will pay attention in today's society where one he will be able to buy media time and they will be accessible by mobile technology and that will make a big difference in not only terms of people viewing them but sharing that information, so this is a new form of civic engagement,” said pollster and political analyst Dr. Silas Lee.

Torres said it is time to end political campaigns during which candidates make lofty promises with few specifics of achieving them.

"What irks me the most is that when they are putting these TV commercials on and they're basically using the polls that they've taken to make promises that they can't do. I mean, it's like, to hire 500 officers it sounds great and yeah that's probably what people want to hear when they think that's going to help the crime but it's not doable,” said Torres.

Another goal for Torres is to make sure the city’s growing millennial population not only have their voices heard during the campaign, but also that they show up on election day.

"I want them to come out, I want them to get excited about this race,” said Torres, who plans to hold an event to highlight the PAC and enlist input from voters.

"This is the first election,in terms of a local election where you will see PACs involved …so that will force the candidates to some degree to make sure they do not cross the line, it looks like his PAC will be more or less a checks and balances,” Dr. Lee stated.

Torres thinks more digital technology should be used to help the NOPD fight crime.

He said the PAC will likely sponsor a mayoral forum but it will not endorse a specific candidate.

However, Torres said the PAC may run commercials alerting the electorate to which candidate has embraced the PAC’s ideas or, is most in line with the political action committee’s concerns.

Still he said voters should do away with decades-old expectations of candidates.

“It's who can win? who can win the black community, who can win in the white community, and my answer to them is you shouldn't be looking at it like that, you should be looking at it who do you think can fix the crime problem, who can run city and make it run efficiency and attract people to want to do business here,” Torres said.

Voice PAC is funded primarily by Torres and he says it begins with a nearly $1 million blitz.

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