Sherman: Negative campaigning does little to sway voters in runoff

Sherman: Negative campaigning does little to sway voters in runoff

NEW ORLEANS (WVUE) - New Orleans will soon learn which woman will lead for the next four years. While controversy has surrounded both candidates, you maybe surprised to learn the role negative campaigning has played in the runoff.

From crime to drainage issues, political analysts say this election will impact New Orleans locals for years to come. Yet, they say, the excitement isn't there this time.

"Sometimes a run off can be a crescendo in an election after a spirited primary. Other times, the more quiet danuma where the race comes to a quieter end. This certainly has the feeling of the latter," explained FOX 8 Political Analyst Mike Sherman.

Even so, both candidates have used negative campaigning to garner support, but Sherman says, there hasn't been game changer in the weeks leading up to the runoff.

"In the primary, we saw a major momentum shift when negative campaigning started against candidate Charbonnet. In the run off, LaToya Cantrell is taking the brunt of the negative attacks. Whatever affected it had, it hasn't change the momentum. She's still in a very dominant position, according to all the publicly available polls," said Sherman.

Now, Sherman says both candidates will likely turn their focus towards ensuring their supporters turn out to vote.

FOX 8 spoke to several registered voters who tell us there's no question they'll be casting their ballot.

"This city needs a lot of help from our politicians, from our people, but if you don't vote, you can't make a difference," said Lon Nichols.

"If you don't vote, then you shouldn't have an opinion about what happens in your city," Kimberly Hunt said.

"I think it's important to have a voice," said Colin Hunt.

However, Sherman says this will likely be another low turnout election. Many voters have already cast their ballots early and the promise of a major milestone already in the bag.

"Heading into this election, the big 'if' was whether New Orleans would elect its first female mayor. It could've been an interesting storyline but, with two females in the run off, we're going to make history regardless of who wins. So, that hasn't been the focus of either campaign," Sherman explained.

"I am really excited about a female mayor," said Kimberly Hunt.

"I think it's great. It shows change. I'm married. I know how important a woman can be in making great decisions," Nichols said.

Voters will also choose a new state treasurer in the upcoming election.

Polls will be open Saturday, from 7 a.m. until 8 p.m.

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