Ikea wants you to urinate on ad for possible discount - FOX 8, WVUE, fox8live.com, weather, app, news, saints

Ikea wants you to urinate on ad for possible discount

(Source: Ikea Sweden) (Source: Ikea Sweden)
(WBRC) -

Ikea is asking expecting mothers to urinate on an ad they are running in a Swedish magazine.

According to the New York Post, the ad uses technology similar to a pregnancy test. Instead of showing a positive or negative test, the ad reveals a coupon for a baby crib.

The magazine released the following statement to the New York Times:

Akestam Holst, who works for the Swedish agency, tell the New York Post the pregnancy test strip was used as a starting point, which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a color change.

Holst released the following statement to the New York Post:

For scaling up of this technique and adopting it to the physical format of a printed ad, Mercene Labs has used their experience in development of surface active materials for microfluidics and medical diagnostics.

After urinating on the ad, expecting mothers are told to take the soaked ad to their local Ikea store to redeem the coupon.

Right now the ad is only running in Sweden. It is not clear if this ad will be released in the United States.

Copyright 2018 WBRC. All rights reserved.

  • Local NewsMore>>

  • Woman and child shot in early morning double shooting, suspect arrested

    Two people are injured and a suspect is in custody following a double shooting in the Seventh Ward, according to the New Orleans Police Department. 

    more>>

    Two people are injured and a suspect is in custody following a double shooting in the Seventh Ward, according to the New Orleans Police Department. 

    more>>
  • Police find 1 dead after shooting in St. Roch neighborhood

    Police find 1 dead after shooting in St. Roch neighborhood

    The New Orleans Police Department is investigating an early morning shooting in the St. Roch Neighborhood. The shooting was reported at the intersection of North Prieur and Franklin Avenue. Initial reports say one victim was found dead at the location. NOPD is investigating the incident and has not provided any additional information at this time. 

    more>>

    The New Orleans Police Department is investigating an early morning shooting in the St. Roch Neighborhood. The shooting was reported at the intersection of North Prieur and Franklin Avenue. Initial reports say one victim was found dead at the location. NOPD is investigating the incident and has not provided any additional information at this time. 

    more>>
  • One man dead after standoff, house fire

    One man dead after standoff, house fire

    Source: RNNSource: RNN

    Police said they got a call about a mental disturbance at the home, and when they arrived two women told them a man was barricaded inside the house. 

    more>>

    Police said they got a call about a mental disturbance at the home, and when they arrived two women told them a man was barricaded inside the house. 

    more>>
Powered by Frankly