NEW ORLEANS (WVUE) - If you're downtown near the Superdome, look in the air.
You'll see a tribute to the NFL Offensive Rookie of the Year, running back Alvin Kamara: a billboard provided by Airheads – Kamara's candy of choice.
The billboard reads "Rookie of the Year… Now, That's How You Play Delicious! Congrats, Alvin Kamara."
Kamara likes to hand out the chewy, fruity candy after he scores a touchdown. The gesture made him a hit with his teammates and fans.
Perfetti Van Melle, which owns the Airheads brand has greatly increased brand awareness on social media and television thanks to Kamara's sweet tooth.
Kamara took to his Facebook page to thank the company.