NEW ORLEANS (WVUE) - New Orleans native and Actor Wendell Pierce, Spears Group President/CEO Cleveland Spears III, Henry Consulting Managing Partner Troy Henry and Thomas Media Founder Jeff Thomas on Wednesday announced a partnership to purchase WBOK 1230 AM, Louisiana’s only African-American news-talk platform.
WBOK is currently owned by Los Angeles based-Bakewell Media and regularly features Mayor LaToya Cantrell, New Orleans City Council members and education and tourism officials, among others.
“Through all the substantial change New Orleans has faced in recent history, WBOK has served as a steadfast and indispensable platform for our community,” Pierce said. “The people trust them, they depend on them, and they believe in them. WBOK Radio is the glue that brings and holds our city together.”
The group of local investors said it is dedicated to racial equity and the overall long-term growth of the city.