Quirky new name aside, Baby Cakes bosses say fans are craving gear

Baby Cakes Merchandise
Published: Nov. 16, 2016 at 10:38 PM CST|Updated: Nov. 16, 2016 at 10:49 PM CST
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(WVUE) - New Orleans' minor league baseball team has a new name, and it's causing an uproar online. The term "batter up" takes on a new meaning on Airline Drive less than 24 hours after the New Orleans Zephyrs became the New Orleans Baby Cakes.

"This is truly gonna add to the uniqueness of New Orleans," said Cookie Rojas. "So the day after, I told the staff to pay no mind to what's going on out there."

"Out there" the big change leaves a bad taste with some people who are taking to social media to blast the new name, calling it half-baked.

But the Baby Cakes bosses, including a man named Cookie, are fine with that after deciding that the Zephyrs name had long passed its expiration date.

"This place has been kinda sleepy for the past few years," Rojas said. "And we came down here and took a look and thought there might be some opportunities to create something unique and new. The name Zephyr was handed down from Denver - it was a hand-me-down. This town isn't about hand-me-downs, it's about being unique. So we elected to create something new and crafty."

Those within the organization kept the timing of the announcement and the unveiling of the merchandise tightly under wraps until yesterday. And today, it would appear there's a healthy appetite for the new Cakes gear.

"I was a little skeptical about the name at first, but when I saw the logo, I actually really liked it," said fan Cory Bruner.

"They were so cute, it's hard to pick," said fan Noel Abadie They were so cute - all of 'em - all the logos. They're cute, especially the laughing baby."

It's a clear play on the king cake Carnival tradition. Paired with our fun city and the cantankerous nature of minor league baseball, with a little time, team officials hope the change just might be a hit.

"The response from a merchandise standpoint is great," said Bob Moulette. "We do this in store and online. We're looking good, and let's just say we are quite busy today."

Good sales and a good record on the field would certainly qualify as the icing on this cake.

The team store is open Monday through Saturday at the ballpark on Airline.

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