Sugar Bowl is sweet on the local economy

Sugar Bowl is sweet on the local economy

NEW ORLEANS (WVUE) - Auburn and Oklahoma will face off tonight in New Orleans at the Sugar Bowl.

But the real winner might be the city of New Orleans.

The game caps off a busy holiday weekend that pumps money into businesses around town.

Since Katrina the Sugar Bowl has brought $2.5 billion into the city and while it's only one game, combine that with a busy holiday and it means big bucks for New Orleans.

The city gets about $8 million from tax revenue and the state enjoys over $12 million added to its coffers.

Last year the Sugar Bowl brought over $264 million into the city.

All totaled over $264 million was generated by the Sugar Bowl last year.

Organizers for the game say on average visitors spend about $1,300 in the city, staying for an average of 2-1/2 days in the city.

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